
I guess New London can't come up with an original "nickname" for Downtown and despite the fact that this name is already being used by the country's Capitol and that the majority of people responding to The Day and here did not like it at all, they are going to use "the district" and have already started to market things with that name on it. Is this the work of Mr. Celli? I certainly hope that this is not an indication of how well he is doing his job, that it appears now Mr. Berliner has worked so hard to save. But I guess this is what you get when you put a Musician where you need a Businessman!!! Now, I do believe we need a way to attract more people to the downtown area (and I will still call it downtown, as that is what it will always be to me and I will refuse to ever call it "the district" as I am sure a lot of people will!) I think that the New London Main Street organization is doing just that. Do we need to pay an employee as well? I don't think he can do more than they have been doing all along. I think thee city will receive such negative response about this that they will again have to change the name and marketing and go back to just calling it "downtown". Wasting the money that they have spent on marketing it as "the district". What a shame. They just don't seem to get it. Don't we have more pressing business in the city than coming up with a new name for the downtown area that has worked that way since it was established in 1658? If there is a change needed here in New London it is new blood on the city council!
1 comment:
The "District" is the name that New London Main Street chose to use, based on FREE marketing plan/design award given to them by SmizerPerry Advertising. It is not an initiative of Mr. Celli. It did not cost New London Main Street anything. They chose it from presumably a selection of ideas presented to them by Smizer Perry. Again: FREE and Again: NLMS not Celli.
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